How I work
- Sales over volume. I get involved after the lead: I work with your sales team, or whoever qualifies leads, to learn which ones close. Budget moves based on that.
- Numbers first. Before optimizing anything, I check that tracking is right and compare what the platforms report against your real sales.
- Clear deadlines. I manage my own time and plan backward from deadlines, so you always know what’s happening and when.
Experience
- Norte Digital: went from Junior Paid Media Manager to Senior Key Account Manager, with four promotions in three years. Flagship accounts in real estate, ecommerce, automotive and international retail, with monthly budgets above US$150,000.
- Xpider Digital: paid media strategy and optimization for clients in the US, Canada, Europe and LATAM.
- Before paid media: data and operations analyst in the Peruvian public sector (Municipalidad de Lima, ATU, ONPE). At the Municipalidad de Lima, I redesigned data-quality controls that cut processing errors by up to 40%.
Certifications: Meta Certified Media Planning Professional · TikTok Media Buying · Google Ads Search & Display · Digital Marketing Planning (ESAN) · Power BI
Education: Bachelor’s in Sales Administration (UTEL) · Technical degree in Information Technology (CIBERTEC) · Computer Science coursework (UPC)
Languages: Spanish (native) · English (working proficiency, Cambridge First)